2025 Harley-Davidson Homecoming Festival Revs up Milwaukee
The four-day 2025 Harley-Davidson Homecoming Festival immersed the Milwaukee region in music and moto-culture July 10-13, drawing thousands of enthusiasts to Veterans Park, the Harley-Davidson Museum, Harley-Davidson Headquarters and Davidson Park, and to local Harley-Davidson dealerships.
Chris Stapleton played to a sold-out crowd on the main stage following performances by additional acts including Turnpike Troubadours, Sierra Ferrell, 49 Winchester, The Droptines, ÖOF TATATÁ, and other artists to close out the event. The Monster Energy Freestyle Motocross Shows featuring pro riders Axell Hodges and Takayuki Higashino thrilled onlookers on Friday and Saturday.
On Thursday night the Harley-Davidson Museum hosted the Official Harley-Davidson Homecoming Festival Kickoff Party and Military Appreciation Day, featuring a free concert performance by Buckcherry on the Harley-Davidson Museum Rockford Fosgate stage. More than 15,000 motorcycles and more than 32,000 attendees visited the Harley-Davidson Museum during the run of the Harley-Davidson Homecoming Festival to experience the Ives Brothers Wall of Death Stunt Show, the V-Twin Visionary Custom Motorcycle Showcase and many more activities.
Guests enjoyed a self-guided tour of engine assembly and machining at Harley-Davidson Powertrain Operations in the Milwaukee suburb of Menomonee Falls. A wide selection of 2025 Harley-Davidson motorcycles were available for free test rides.
A guided Juneau Avenue Historical Tour through and around the current company Headquarters that once served as the original manufacturing factory was enjoyed by guests. Juneau Avenue was also the starting point for the Women’s Ride on Saturday morning in memory of “the first lady of motorcycling” Nancy Davidson and supporting the Cancer Research Institute™. Davidson Park, the outdoor community hub created by the Harley-Davidson Foundation, hosted a relaxing oasis for riders with free music, an antique motorcycle show, and lawn games.
Six Milwaukee-area authorized Harley-Davidson dealerships hosted events and entertainment during the run of the Harley-Davidson Homecoming Festival. Those dealerships include House of Harley-Davidson (Greenfield), Milwaukee Harley-Davidson (Milwaukee), Suburban Motors Harley-Davidson (Thiensville), Uke’s Harley-Davidson (Kenosha), West Bend Harley-Davidson (West Bend), and Wisconsin Harley-Davidson (Oconomowoc).
The annual festival represents a commitment by Harley-Davidson to its hometown community and a way to promote this vibrant region.
Next year’s annual Harley-Davidson Homecoming Festival is scheduled for July 9-12, 2026, in Milwaukee.
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