HARDY Drops ‘Bottomland’ Video Ahead of Album
Country-rock powerhouse HARDY has unveiled the official video for “Bottomland,” a cinematic visual companion to a track from his upcoming album COUNTRY! COUNTRY!, due out September 26 via Big Loud.
Directed by Jay Miller and Caleb Donato, the video leans into HARDY’s Mississippi roots, taking its name from the camo pattern he favours while hunting. It offers a gritty, stylised nod to the artist’s upbringing—one of many personal reflections set to appear across the new record.
COUNTRY! COUNTRY! promises to be as literal as its title, blending nostalgic anthems about life in the Southern mud with pointed commentary on the country genre itself. From the heavy-hitting “Bro Country” (featuring ERNEST), which debuted at No. 1 on iTunes last week, to the surging radio track “Favourite Country Song” performed recently on Jimmy Kimmel Live!, the album is already making waves.
On release day, HARDY will meet fans at a special album signing in New York City’s Rough Trade Below. That same week, he headlines Madison Square Garden for the first time, capping off the fall leg of his JIM BOB World Tour.
The new album follows a landmark year for the Mississippi native. In 2024, he released the No. 1 LP Quit!!, made his Grand Ole Opry debut (with Metallica’s James Hetfield in the audience), performed on both Fallon and Kimmel, and delivered his first stadium show as part of CMA Fest.
With six billion streams and 16 No. 1s to his name, HARDY continues to expand the boundaries of country music. He’s earned praise from Rolling Stone for balancing big radio hits with boundary-pushing ambition, while American Songwriter calls him a “promising purveyor of keeping the spirit of classic heavy Southern rock alive.”
As a five-time ACM winner, two-time CMA award recipient, and a three-time CMA Triple Play honouree, HARDY has cemented his role as one of Nashville’s most distinctive voices. COUNTRY! COUNTRY! looks to be yet another bold chapter in his ever-expanding story.
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