Luke Bryan announces the 10th anniversary of Crash My Playa

Promising another year of sun-soaked, music-filled memories, Luke Bryan has announced the 10th annual Crash My Playa event. The five-time Entertainer of the Year and American Idol judge will host the event from January 15-18, 2025, at the luxurious Moon Palace Cancún, a AAA Four Diamond Awarded resort.

ACM-nominated Crash My Playa has delivered sold-out concert vacations featuring country’s biggest stars for a decade, and this year promises to be the most spectacular yet. Bryan will headline for two nights, with Jason Aldean returning to perform on the beach for the third time, and Kane Brown making his debut at Crash My Playa. Additional artists include Bailey Zimmerman, Dustin Lynch, Dylan Scott, Elle King, Jackson Dean, Nate Smith, Dasha, Ella Langley, Tucker Wetmore, and DJ Rock. Fans can look forward to special guests, daily pool parties, and exclusive Alumni perks designed to make the 10th-anniversary celebration unforgettable.

“This is one of those pinch-me moments. The 10-year anniversary of a festival that I got to create along with the Playa Luna team,” said Luke Bryan. “It is hands down one of my favourite times on stage – period. To get to celebrate in the most beautiful setting with the most incredible Playa crashers, along with the most incredible artists – it doesn’t get much better. My artist friends always leave here wanting to come back. Gonna be the best Playa party yet.”

“Reaching the ten-year milestone for Crash My Playa is a testament to the incredible community of fans and artists who come together each year,” said Brett Keber, Partner at Playa Luna. “We’re honoured to continue producing this one-of-a-kind vacation experience with Luke in Mexico.”


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