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CMT

New study from CMT finds vast majority want equal play for female artists on country radio

20 February 2020 Featured news


A freshly conducted study from CMT has proved that an overwhelming majority of country music fans want equal play for female artists on country radio.

In conjunction with Coleman Insights Media Research, CMT surveyed 1000 listeners aged between 25 and 54 and specifically screened for listeners who either “love country radio and would listen all the time,” “like country radio a lot and would listen frequently,” or “like country radio and would listen occasionally.”

The results showed that 88% of listeners believe that females play a huge part in the genre, 84% want equal play for female artists and about seven in 10 want more female artists involved with country music.

In addition, 72% of fans have noticed that they listen to men more than women on country radio, but a small majority of fans (53%) don’t actually have a preference of gender.

Finally, the study found that 44% of listeners would be more interested in a radio station that heavily features female artists, while 28% of listeners would listen to country radio more if more females were involved, compared to the 11% who said they would listen less with more female artists.

The survey results further prove that people want to listen to female artists and it will be interesting to see what happens next. It has been no secret that country radio in America is very male dominant and the issue doesn’t look like going away anytime soon