Brothers Osborne & CMA honour truck drivers with holiday concert

In the U.S. truck drivers deliver more than 10.5 billion tons of freight every year, covering 279.1 billion miles, making them a mission-critical component in the movement of goods and services across the nation. Driver turnover is at a staggering 80 percent, which has made hiring and retaining truck drivers a tough prospect for private and for-hire fleets, especially at the holidays when volumes and consumer expectations increase.
To honor their ongoing hard work and surprise truckers crossing the California/Nevada border outside of Las Vegas, Verizon Telematics hosted a pop-up event last night at the Whiskey Pete’s Truck Stop in Primm, Nev. featuring a free holiday meal and a concert from GRAMMY-nominated country duo, Brothers Osborne.
The accomplished and well-loved two showed their compassion and solidarity with truck drivers, attending the event to sing as attendees attended the dinner.
“Being out on the road and away from your family – especially at this time of year– can be really hard, so we wanted to show our appreciation in a fun and unexpected way,” said Jay Jaffin, chief marketing officer at Verizon Telematics. “We also want drivers to know we can offer the easiest path to ELD compliance, allowing them to focus on what’s important: getting home to their families safely.”