C2C 2027 announces Ashley McBryde, Riley Green and Jelly Roll as headliners

Country To Country Festival has announced its 2027 lineup, with Ashley McBryde, Riley Green and Jelly Roll set to headline the three day country music event across London, Glasgow and Manchester.

C2C returns from 12 to 14 March 2027, with its revolving lineup travelling between The O2 in London, OVO Hydro in Glasgow and, for the first time, AO Arena in Manchester.

Tickets will be available through the C2C 2027 Official Presale, powered by AXS, from 10am on 30 September. General sale begins at 10am on 2 October.

Three first time C2C headliners

All three of the newly announced headliners will top the C2C bill for the first time.

Grammy, CMA and ACM Award winner Ashley McBryde returns after a long association with the festival. McBryde first performed in the UK at C2C in 2018 on the Spotlight Stage and has subsequently toured the country and returned to the festival several times.

Jelly Roll will use his headline appearances to play his first UK headline shows, while Riley Green will return to the UK following his sold out tour in 2025.

C2C 2027 lineup revealed

Joining the three headliners across the weekend will be Cooper Alan, Midland, Cole Swindell, Jackson Dean, Dasha, Chase Matthew, Carter Faith, Emily Ann Roberts, Kashus Culpepper, Blake Whiten, Mack Geiger and Laci Kaye Booth.

The announcement continues C2C’s established format of combining major international country artists with performers building their audiences on both sides of the Atlantic.

Since launching in 2013, C2C has grown into one of Europe’s major country music events and was recently presented with the ACM International Award in recognition of its efforts to expand country music internationally.

CMA Spotlight Stage expands

The CMA Spotlight Stage will appear in all three C2C cities for the first time, expanding a platform designed to introduce audiences to emerging country artists.

Late Night Thoughts, Colin Lynch, Chandler Walters, Benny G, Owen Riegling, Jason Scott & The High Heat, Greylan James, Lanie Gardner and Belles are confirmed to perform across London, Manchester and Glasgow.

Brittany Schaffer, CMA’s Incoming Chief Executive Officer, said: “Bringing the CMA Spotlight Stage to all three cities this year is a wonderful reflection of C2C’s continued growth and the appetite UK fans have for what’s next in Country music.

“This lineup shows just how global our genre has become, with artists from around the world sharing the stage.

“As a trade association, CMA works year-round, well beyond our awards show and festival, to support the people who power this industry. Part of that work is helping artists build careers beyond the US and supporting our growing community of international industry members, and it’s a joy to see it come to life at C2C.”

C2C expands into Manchester

One of the biggest changes for 2027 is the addition of Manchester to the festival’s UK destinations.

C2C Manchester will be based at AO Arena and will also extend into the city centre, with further artists performing at New Century during the weekend.

The Manchester event will be supported by Manchester Accommodation BID, an initiative led by hotel and serviced apartment providers that works to bring new events to Manchester and Salford.

Absolute Radio Country will provide coverage, interviews and highlights from Manchester throughout the weekend.

Ricky Marshall, Head of Content at Absolute Radio Country said: “C2C Festival coming to Manchester is the next step in celebrating how big country music is becoming in the UK.

“Absolute Radio Country has proudly been a trailblazer for introducing audiences to the genre and we’re delighted to be working with C2C Manchester to showcase the amazing talents of the performers in a city with such a proud live music heritage.”

BBC Radio 2 continues C2C partnership

The Country Music Association remains a key C2C partner, while BBC Radio 2 continues its longstanding role as a broadcast partner.

Radio 2 has worked with C2C since the festival launched in 2013.

Helen Thomas, Head of Radio 2, said: “Radio 2 have been broadcast partners with C2C since the festival’s launch in 2013, and it’s been a privilege to have witnessed the festival and country music rocketing in popularity during this period.

“Radio 2’s commitment to such a wide range of specialist music is unrivalled in UK radio, and the station’s Country show continues to be the most popular country music programme in the UK.

“We’re very much looking forward to broadcasting from the 2026 event in March, to once again introduce the Radio 2 and BBC Sounds listeners to the best of both new and established country artists.”

C2C supports Dolly Parton’s Imagination Library

C2C has also recently announced a partnership with Dolly Parton’s Imagination Library UK, connecting the festival with the organisation’s work to provide books to young children.

A £1 donation will be added for every C2C 2027 day ticket and £2 for every weekend ticket, subject to taxes and performing rights society charges.

Proceeds will support Imagination Library UK in providing children aged from birth to five with a new, age appropriate book every month.

The partnership was announced as part of C2C’s support for the book gifting programme and Dolly Parton’s wider legacy of encouraging childhood literacy.

Amazon Music joins C2C 2027

Amazon Music has also teamed up with C2C as the festival’s Official Music Streaming Service.

Fans can listen to music from the C2C 2027 lineup through a dedicated Amazon Music collection ahead of the festival.

With three first time headliners, the arrival of Manchester and the expansion of the CMA Spotlight Stage across all three cities, C2C 2027 will mark another significant development for the festival as it continues bringing international country music to audiences across the UK.