Dierks Bentley's Hot Country Knights pen record deal with UMG Nashville

Hot Country Knights – fronted by Dierks Bentley using an alias – have signed with UMG Nashville and are planning to “bring real 90s country music back.” You can watch a video of their signing below.
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The firmly tongue in cheek group consists of Bentley’s road band, who play a host of 90s country music covers while dressed in wigs and some of the most extravagant clothes from the decade.
Bentley himself goes under the name Douglas ‘Doug’ Douglason for the group and a press release from UMG Nashville claimed that the group were going to “bring real ’90s country music back to a format that’s been drowning in male sensitivity, cashmere cardigan sweaters and programmed drum loops.”
Speaking about the record deal, Douglason/Bentley said that country music could very much use a shot in the arm and that Hot Country Knights are exactly what the genre needs.
“Some artists out there tried to put the ‘O’ back in country, that was a thing for a while…. but what it’s really missing is the ‘T,’” Douglason/Bentley said. “Country music has Low-T right now…it could use a pick me up, if you know what I mean. Those record label people over at Universal finally realised that only the Knights could be up to a task this big and hard.”
UMG Nashville work with Bentley on his solo ventures, meaning that both his music and the soon to be released music from Hot Country Knights will all fall under the umbrella of that label.