Ashley McBryde’s Redemption Bar

Bell Presents Cavendish Beach Music Festival (CBMF) and GRAMMY-winning country artist Ashley McBryde are proud to announce the first-ever Canadian pop-up of Redemption Bar, McBryde’s celebrated non-alcoholic-forward bar concept. Taking over this year’s festival with recipes from one of Nashville’s most popular hangs, the activation will be open to festival attendees throughout the duration of CBMF, taking place July 9-11 in Canada’s favourite Coastal town. 

Inspired by McBryde’s personal sobriety journey, Redemption Bar was born from a simple but radical idea: everyone deserves to feel at home in a bar. Opened in August 2025 on the fifth floor of Eric Church’s Chief’s on Broadway in Nashville, Redemption quickly became a singular destination on Lower Broadway. Unlike traditional bars, Redemption’s menu is built around fully non-alcoholic recipes, with the option to add a spirit for those who choose to. It is this approach that has made it a welcoming space for sober and non-sober guests alike.

CBMF Pop Up

At CBMF, the pop-up will bring the spirit of the Nashville original to the East Coast of Canada for the very first time. Festival-goers will be served selections from Redemption’s signature mocktail menu – including a limited-time creation tied to McBryde’s fifth studio album Wild – alongside some of the East Coast’s best non-alcoholic offerings. The pop-up will feature authentic Redemption Bar branding, including branded cups and napkins shipped directly from the Chief’s on Broadway team. A portion of proceeds from every sale will go to the Light On Fund, Ashley’s chosen charitable initiative.

The Redemption mocktail menu will also be available at the CBMF backstage artist bar, ensuring that every artist performing at the festival has access to the same non-alcoholic options as fans on the grounds.

McBryde Comments:

“I’m excited to partner with Cavendish Beach Music Festival to make a space where everyone feels welcome,” said McBryde. “It’s been an honour to see how Redemption has encouraged people to show up and share their stories and I can’t wait to bring it to Canada for the first time.”

“Cavendish Beach Music Festival has long been committed to ensuring that all guests feel welcome, and the Redemption Bar pop-up represents a first for the festival: its inaugural fan-facing, non-alcoholic-forward bar experience,” said Taylor Jack, Chief Entertainment Officer, Whitecap Entertainment. “The partnership marks a milestone for Canadian country music culture, creating an intentional space for the sober community at one of the country’s largest and most beloved outdoor music events. We’re proud to share this experience with both performers and guests.”

Ashley McBryde is a GRAMMY, CMA and ACM Award-winning artist and proud member of the Grand Ole Opry. Her fifth studio album Wild is out now and her current single “What If We Don’t” is the fastest-rising single of her career at country radio. McBryde will step onto the CBMF main stage on Saturday, July 11.

Cavendish Beach Music Festival takes place July 9 – 11 in Cavendish, Prince Edward Island. Limited tickets remain and are available at cavendishbeachmusic.com.