CountryLine fan app launches as country culture poised for UK takeover

With country music influencing fashion features in Vogue and mainstream artists like Ed Sheeran, the time is now for the often-side-lined music genre.
With an estimated five million country music fans in the UK, and millions across the world, there has been no dedicated country app until now.
CountryLine brings technology to country, delivering on-demand performances, interviews, news, views and TV shows. With high profile investors including Sir Elton John, the new digital destination for country lovers will also deliver listings, bookings, mobile payments, loyalty and member benefits.
There is eager demand for all things country. In 2017 a Country Music Association study found that tech savvy millennials are the biggest group of country fans in the UK, and CountryLine is launching, just ahead of Country Music Week, to meet that demand.
CountryLine is founded by entrepreneur and country music super-fan, Nathalie Cox and award-winning media and tech entrepreneur Simon Walker, co-developer of BBC’s iPlayer.
Their combined expertise and experience has led to investment from industry heavyweights, Sir Elton John, Eric Nicoli (former Chairman, EMI) and Ed Richards (former CEO, Ofcom).
From the country crazy to the country curious the app has something for everyone. Featuring artists, old and new, CountryLine will even be breaking brand-new talent, kicking off with hosting the single launch party for Remember Monday’s new single, ‘Drive’ this weekend.
To create the app’s unique mix of content, CountryLine has partnered with the world’s greatest country creators, from the UK’s ‘Whispering’ Bob Harris to the cream of Nashville’s music scene, including coverage from CMAFest, the CMT Awards, AmericanaFest and more.
The team are even working on a new deal with Lionsgate, the Hollywood studio behind smash hit TV show ‘Nashville’, which will bring even more exciting content to the platform. Co-founder and Creative Director of CountryLine, Nathalie Cox, commented:
“I’ve been a country music fan all my life. While friends were into The Spice Girls, I was listening to Johnny Cash and Willie Nelson. I’ve always wanted an app that delivers everything there is to know about Country in one place, so we’ve made one.
“It’s an exciting time for country and Americana, it is breaking through into the mainstream outside the US and it needs a digital home for fans to listen, watch, explore and discover all things country.”
A CountryLine subscription costs £2.99 per month or £29.99 for a year. To celebrate Country Music Week and the launch of the app, half price membership is available using code CMW18.